For Isenta Comunicação, media planning is one of the main points to achieve good results in a communication campaign. Coupled with the correct negotiation of communication spaces and possibilities, it is crucial to monetize and optimize the investment.
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A media plan aims to outline a cohesive strategy for the content that a brand wishes to disseminate during a campaign. We offer continuous consulting to optimize media relationship strategies and adapt them to market changes, ensuring that campaigns remain effective and relevant over time.
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The media plan consists of an analytical vision, previously conducted by the marketing department, which indicates the best decisions regarding a media campaign that a brand wants to launch.

It is, therefore, a descriptive media presentation about the message that the company wants to disseminate, where the target audience, the period and the geolocated points where the campaign will be broadcast and which communication media will be used for this purpose are analyzed.

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