Rui Castro

Digital Mentor

He is ISENTA's digital mentor and leads digital innovation teams and partners in Angola and Portugal to manage B2B and B2G communication campaigns through digital channels with SEO; Social Network Management; Traffic Management; Content Marketing for e-commerce; Digital Community Management, and EGC influencer marketing. With more than three decades of experience, she promotes social inclusion initiatives and environmental sustainability projects, using digital technologies to create positive social impacts. Recently, she has focused on literacy and digital inclusion projects and research with GenAI, to expand digital access and understanding in voice, video and text.